Eurowings Content Marketing — 3x More Applications via Humor
Recruiting campaign for Eurowings — humor-based video production in "The Office" style, featuring only real employees.
Airlines struggle to attract talent in a competitive job market.
Eurowings needed to stand out as an employer — showing the real people behind the brand, not just corporate job postings that blend into the noise.
We created humor-based employee videos starring real Eurowings cabin crew and ground staff.
Instead of polished corporate content, we let employees be themselves — funny, relatable, authentic. The videos went viral on YouTube and TikTok, tripling job applications while building genuine brand affinity with passengers who loved seeing the human side of the airline.
- 01Employees as Stars
Real cabin crew and ground staff — not actors, not scripts. Authentic humor that no agency could fake.
- 02Humor-First Strategy
Funny videos outperform job posts 10:1. We made aviation careers look fun, not just professional.
- 033x Application Increase
Employer branding that actually works: showing real daily life drove 3x more applications for open positions.
- 04Cross-Platform Virality
YouTube for long-form, TikTok for discovery, Instagram for community. One production, three platforms.
Employer branding: "The Office" style works because it feels real.
Use actual employees, not actors — the authentic awkwardness is what makes people apply.
Eurowings is a German low-cost airline and subsidiary of the Lufthansa Group, with hubs in Düsseldorf and Cologne.
- Employer Branding
- Humor-Based Content
- Employee-Led Videos
- Recruiting Campaigns
- Social Storytelling
Content & Video Production · Social Media Agency · YouTube Agency · TikTok Agency
3 Events, PPV Record, Sold Out
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.