What did Social Media One do for Toyota?

New Toyota C-HR Hybrid test drive with influencer Felix Fassbender (242K followers) — 165K impressions from just 1 post and 10 stories.

← All work Toyota Influenciador / Conteúdo / Automóvel

Toyota Influencer Marketing — Influencer Test Drive: 165K Impressions

Q: What results were achieved for Toyota?

165K Impressions, 14.3K Interactions, 152K Views, 10 Stories.

Client: Toyota
Industry: Automotive
Services: Influencer Event, Test Drive Coverage, Social Content
Channels: Instagram, Snapchat

165KImpressions

14.3KInteractions

152KViews

10Stories

The brief01

Launching the Toyota C-HR Hybrid to a younger, Instagram-native audience in Germany.

Traditional automotive marketing (TV spots, dealer events) wasn't reaching 25-35 year olds who make car decisions based on social proof and influencer recommendations.

The idea02

We partnered with automotive influencer Felix Fassbender (242K followers) for an authentic test drive experience.

Rather than a scripted commercial, Felix documented the real driving experience through 1 post and 10 Instagram stories. The authentic approach generated 165K impressions, 14.3K interactions, and 152K views — proving that letting influencers genuinely experience the product creates more trust than any ad.

What we did

01
Automotive Influencer Match
Felix Fassbender (242K followers) — a genuine car enthusiast whose audience trusts his automotive recommendations.
02
Authentic Test Drive
Real driving experience documented, not a scripted commercial. Authenticity outperforms polish in automotive social.
03
Story-First Distribution
10 Instagram Stories for real-time experience + 1 feed post for lasting content — the funnel within a single platform.
04
Hybrid Product Positioning
C-HR Hybrid positioned as design-forward and sustainable — reaching 25-35 year olds who make car decisions on social proof.

What mattered

Automotive influencer events: let them drive, not just sit in the car.

Real experiences create authentic content.

About the client

Toyota is the world's largest automaker by production volume, founded in 1937 in Japan. A pioneer of hybrid technology with the Prius, Toyota combines reliability with innovation.

Services