Toyota Influencer Marketing
Influencer Test Drive: 165K Impressions
New Toyota C-HR Hybrid test drive with influencer Felix Fassbender (242K followers) — 165K impressions from just 1 post and 10 stories.
Qual era o problema?
Launching the Toyota C-HR Hybrid to a younger, Instagram-native audience in Germany. Traditional automotive marketing (TV spots, dealer events) wasn't reaching 25-35 year olds who make car decisions based on social proof and influencer recommendations.
Como o Resolvemos
We partnered with automotive influencer Felix Fassbender (242K followers) for an authentic test drive experience. Rather than a scripted commercial, Felix documented the real driving experience through 1 post and 10 Instagram stories. The authentic approach generated 165K impressions, 14.3K interactions, and 152K views — proving that letting influencers genuinely experience the product creates more trust than any ad.
Automotive Influencer Match
Felix Fassbender (242K followers) — a genuine car enthusiast whose audience trusts his automotive recommendations.
Authentic Test Drive
Real driving experience documented, not a scripted commercial. Authenticity outperforms polish in automotive social.
Story-First Distribution
10 Instagram Stories for real-time experience + 1 feed post for lasting content — the funnel within a single platform.
Hybrid Product Positioning
C-HR Hybrid positioned as design-forward and sustainable — reaching 25-35 year olds who make car decisions on social proof.
Material da Campanha
Automotive influencer events: let them drive, not just sit in the car. Real experiences create authentic content.
Toyota
Toyota is the world's largest automaker by production volume, founded in 1937 in Japan. A pioneer of hybrid technology with the Prius, Toyota combines reliability with innovation.
In the German market, Toyota launched the C-HR Hybrid as a design-forward crossover targeting younger, urban drivers who care about sustainability but don't want to compromise on style.
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