O padrão de diamante baseia-se num mapa digital – situação inicial
“Toda a gente está a usar meias, mas tu estás a usar uma declaração”
Sob este lema, a conhecida marca de meias com o tradicional padrão argyle caracteriza o mundo da moda.
A fim de aumentar a notoriedade da marca da meia de personagem entre o grupo-alvo mais jovem, a Burlington baseia-se na colaboração. O resultado: conteúdos eficazes e anúncios de elevado desempenho em canais relevantes como o Facebook, o Instagram e o TikTok.
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