O termo Chamada à Acção (CTA) significa “chamada à acção” e apela à interacção entre a empresa e o cliente através de algum tipo de “botão” ou semelhante. O objectivo é que os clientes reconheçam e executem a chamada para a acção. Exemplos de chamadas para a acção são “Comprar agora” e “Descarregar agora”.
Uma chamada para a acção destina-se a tirar a incerteza das pessoas e basicamente guiá-las passo a passo através do website. Os anúncios claros são vistos como úteis e informativos. O CTA é, portanto, uma ferramenta de psicologia publicitária para levar os clientes a fazer o que o comerciante quer que eles façam. É importante não ser demasiado insistente.
Dicas e recomendações para o CTA
Aqui pode ver dicas e recomendações para o sucesso do CTA:
Colocar os botões CTA de forma visível
Aumentar a eficácia de uma AIC com imagens apropriadas
Para páginas mais longas, trabalhar com cores e desenhos diferentes
Utilizar chamadas não vinculativas para acções em áreas onde ainda não existe a intenção de comprar
https://pt.socialmediaagency.one/wp-content/uploads/2023/01/call-to-action-definition-director-action-film.jpg8001200Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2023-01-17 14:30:052023-01-17 14:30:05Chamada à Acção (CTA): Mais do que um botão
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