A definição de alvos significa um endereçamento preciso dos grupos-alvo no marketing em linha. O pré-requisito mais importante para tal é a determinação do grupo-alvo na fase de preparação de cada campanha publicitária. Com a mais recente tecnologia na Internet, pode direccionar as suas campanhas online especificamente para determinados grupos-alvo. Há várias técnicas de estreitamento do grupo alvo para este fim.
Aqui pode ver uma visão geral de algumas técnicas de segmentação:
Focalização regional
A publicidade regional é publicidade específica ao país e à região, com base no utilizador e na sua origem geográfica.
Palavras-chave Targeting
Apontamento de palavras-chave exibe publicidade online baseada em consultas gerais de motores de busca ou motores de busca de negócios.
Contextualização
A segmentação por contexto fornece anúncios online com base em cliques iniciados no ambiente editorial.
Orientação técnica
A orientação técnica baseia-se em informação técnica (navegador, sistema operativo, velocidade DSL, etc.) que é utilizada para controlar a publicidade online.
CRM Targeting
CRM visando anúncios de posições com base em dados existentes do cliente. Estes dados do cliente provêm directamente do sistema CRM da respectiva empresa.
Categorias em segmentação
Depende do meio de comunicação que estiver disponível. Aqui estão as mais importantes:
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