História(s) de sucesso: Anúncios de desempenho – Situação inicial
A mais elevada qualidade, a manufatura e a inovação. Estes são os valores fundamentais que caracterizam a história da empresa Falke há 125 anos.
O popular fabricante de meias e meias queria acompanhar os seus clientes em todas as etapas do caminho nas redes sociais com anúncios de desempenho apelativos. Vários conteúdos foram testados entre si em numerosos testes de divisão, a fim de atingir o grupo-alvo da melhor forma possível e, assim, impulsionar a expansão internacional.
O resultado: numerosas conversões e produtos esgotados.
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