O chamado troll é uma pessoa anónima na Internet que atrai a atenção através de um elevado número de comentários negativos e críticos. O corrico tornou-se mesmo um termo estabelecido. O objectivo dos trolls é difamar pessoas ou empresas, ideias, projectos, até mesmo países. Na Rússia, existem fábricas de troll inteiras, casas onde trabalham empregados […]
Poderia encher livros inteiros sobre o tema da gestão de crises, e fá-lo! A gestão de crises é tão diversa como os produtos, serviços e pessoas. De grandes tempestades de merda a revisões negativas. É preciso estar preparado para momentos críticos no marketing das redes sociais. Mas a melhor dica, como sempre no espírito empresarial, […]
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