O up-selling é frequentemente utilizado para vender produtos ainda mais caros aos compradores. Um exemplo típico seria o bilhete elevado para um evento ao vivo. Um utilizador compra um produto de e-coaching A por 500 euros. Estaria este utilizador, ou cliente, talvez também disposto a gastar mais para um treino mais intensivo ao vivo?
Up-sell no funil de e-mail
Assim que uma pista (um prospecto que se registou no funil de correio electrónico), “a máquina” arranca. Após alguns passos no funil de correio electrónico, gera-se os primeiros clientes a quem se pode oferecer um produto de up-sell.
Outra ferramenta popular para vender mais é o cross-selling. O cross-selling é a venda de produtos ou serviços relacionados ou complementares baseados nos produtos que o cliente já comprou (ou nos quais está interessado). Também frequentemente utilizado para vender produtos de outros, o chamado marketing afiliado.
https://pt.socialmediaagency.one/wp-content/uploads/2021/08/e-mail-funnel-erstellen-was-tun-mann-liest-ratgeber-social-media-agentur-suche-ideen-werbung.jpg8001200S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2022-06-07 11:17:442022-06-07 11:17:44Up-sell: Venda de produtos adicionais mais caros – exemplo de funil de e-mail
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