Social Media B2B Marketing – O marketing B2B nas redes sociais, vale a pena? Aqui está uma pequena visão. O marketing em B2B é tão possível como conceitos e medidas destinadas a um público exclusivamente B2C. Porquê? A maioria dos decisores nas empresas e empresas estão eles próprios registados nas redes sociais!
Eles têm de tomar decisões todos os dias. Se utilizar redes sociais para as suas próprias relações públicas, pode também chegar rapidamente aos importantes decisores no segmento B2B se gerir bem a sua campanha. Poupa tanto tempo que de outra forma teria de investir em chamadas ou chamadas frias.
Não se trata apenas das típicas redes empresariais como o LinkedIn, também encontrará muitos decisores na Instagram ou no Facebook e no YouTube. Com as mensagens certas, pode alcançá-los eficazmente.
Recrutamento de empregados através dos meios de comunicação social: Dica
O LinkedIn, por exemplo, é muito popular para o recrutamento de empregados. A rede de carreiras liga-se principalmente a um nível profissional.
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